Theory and Practice of Advertising: A Textbook Covering the Development and Fundamental Principles of Advertising and Methods of Representative Advertisers

by S. Roland Hall

$125 · Offered by Burnside Rare Books

First edition

New York: McGraw-Hill Book Company, Inc., 1926. First edition. x, 686 pp. Green cloth with gilt spine lettering on black title band. A Near Fine copy with light shelf wear and dust-soiling, bumping to edges, a few tiny ink flecks to front free endpaper. A textbook on advertising from 1926 with all the facets of the trade from that era. Item #140940287

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