[California]:

$675 · Offered by William Reese Company

SAN CARLOS PARK [wrapper title]. A scarce promotional for the community of San Carlos Park, the present-day town of San Carlos in San Mateo County, California. The text touts the virtues of what was then a pastoral area, and the photographs, by noted San Francisco photographer Willard Worden, are lovely, green-tinted images of parks, glades, orchards, and homes. The panoramic photograph shows the lush, hilly area, and the large folding map shows lots offered for sale by the San Carlos Park Syndicate, which produced this elaborate promotional work. The ability to live in a pleasant suburb and commute to San Francisco without crossing the Bay is highlighted, yet one wonders what non-Spanish-speaking prospective owners would have thought when they came to San Carlos and discovered that one of the main streets, "Alameda de las Pulgas," translates to "Avenue of the Fleas." OCLC locates only two copies, at the California State Library and the University of California at Berkeley. Rocq adds a copy at the California Historical Society.

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