AI for Public Relations: A How-To Guide for Implementation and Management by Ste

by Various

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The Nile on eBay FREE SHIPPING UK WIDE AI for Public Relations by Stephen Waddington, Ben Verinder Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Learn how to apply AI effectively, ethically and at scale throughout PR processes and for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand by industry leaders Stephen Waddington and Ben Verinder, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR 'll learn how to:- Apply AI models to improve content creation, planning and performance measurement- Implement practical tools that streamline workflows while strengthening professional judgment- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use- Optimize organizational adoption by

• Binding: Hardcover
• ISBN: 9781398625051
• Condition: Fine

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