ARAMCO.

£2,400 · Offered by Peter Harrington · No longer available

Educational pack distributed by the Public Relations Department, New York. An unused example of a collection of promotional materials distributed by Aramco to schools and graduates in the US. The lively posters explore the history of Saudi Arabia and the company's operations, each illustrated with photographs of historical figures (including T. E. Lawrence), company personnel and oil wells, and Saudi architecture.Publication of the first instalment of Aramco World in November 1949 marked the beginning of a two-decade publicity blitz emphasizing Aramco's paternalism, during which its New York publicity department "turned into a vehicle for production and dissemination of the firm-as-development-mission" (Vitalis, p. 123).This pack is a close relative of the You Discover Saudi Arabia promotional kit that was circulated by Aramco in the 1960s and 1970s and contained the same group of posters. We have not, however, traced another example of this particular arrangement.

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