Reality in Advertising
by Rosser Reeves
$2,200 · Offered by Burnside Rare Books
Signed
New York: Alfred A. Knopf, 1961. First trade edition, first printing; preceded only by the privately printed but truncated Bates edition. Signed by Rosser Reeves on the front free endpaper and inscribed with affection to Bobby Bevan, in the hopes that he will give this book wide dissemination among his clients. Fine in a Near Fine clear plastic dust jacket, slightly rubbed and discolored and with a short tear to tail of
- Printing: first
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