The Hidden Persuaders
$300 · Offered by Back Creek Books
First edition
New York: David McKay Company, Inc., 1957 . First edition. Full cloth. Octavo. viii, 275 pages. A fascinating guide to the dawn of the Age of Manipulation, when motivational researchers were learning all sorts of things about people's subconscious urges, fears, frustrations, and wish fulfillments, and the Mad Men employed this information to engineer consumers' consent to buy like never
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