Creative Research Bulletins: Factors Affecting the Performance of Advertisements

by Leo Burnett, Advertising

$45 · Offered by Johnnycake Books

NY: Leo Burnett Company, Inc, 1962. Hardcover. Prepared by the Research Department of and publihsed by Leo Burnett, one of the largest and most influential of the Madison Ave advertising agencies of the 1960s. 24 bulletins, each 5-6 pages, running from July 1960 to Nov 1961 presenting research relating to all kinds of products like Volkswagons, Swift meats, Lincoln Continentals, Hunt's Catsup, Tang, Smith-Corona typewriters, etc. Staple-bound, then bopund in

• Binding: Hardcover

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