FILM.

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Promotional poster for the 1972 International Festival of Women's Films. A poster for the first major women's film festival, held in New York on 5-21 June at Fifth Avenue Cinema. Largely financed by its director, Kristina Nordstrom, and relying heavily on volunteer work, it was intended to combat the under-representation of works by women screened in traditional film festivals. The programme showed over 100 films, of which 13 were features, including Mai Zetterling's The Girls, Agnès Varda's Cléo from 5 to 7, and Barbara Loden's Wanda. The short film programme was curated under themes such as "The Feminine Mystique", "Maternal Images", and "Eroticism and Exploitation". The full programme is advertised on the poster."The 1972-3 period marked a cultural watershed that has not since been equalled... We find two different currents: one made up of women who were feminists and thereby led to film, the other made up of women already working in film and led therein to feminism. It was largely the first group of women who began making the films, and the second group, often in university film studies departments, who began holding the film festivals" (Rich).

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