From the Ground Up

A$37 · Offered by Harry Hartog Rare Books

THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body. The only thing scarier than a new idea is an old one. Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch - the ethos, process, opportunities and pitfalls to avoid - from both their own journey and that of other notable Australian entrepreneurs. With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy. Curious? Time to risk it for the biscuit.

• Binding: Hardcover

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