Consumer Research Methods in Food Science, Hardcover by Gómez-corona, Carlos ...

by Carlos Gómez-Corona

$266 · Offered by eBay · No longer available

Consumer Research Methods in Food Science, Hardcover by Gómez-corona, Carlos (EDT); Rodrigues, Heber (EDT), ISBN 1071629999, ISBN-13 9781071629994, Like New Used, Free shipping in the US This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

• Publisher: Springer
• Year: 2023
• Binding: Hardcover
• ISBN: 9781071629994
• Condition: Fine

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