Finding Wisdom in Brand Tragedies : Managing Thtreats to Brand Equity, Hardco...

by Robert J. Thomas

$67 · Offered by eBay

Finding Wisdom in Brand Tragedies : Managing Thtreats to Brand Equity, Hardcover by Thomas, Robert J., ISBN 9811268177, ISBN-13 9789811268175, Like New Used, Free shipping in the US "Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vestedinterest in the brand's value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brand's tragedy, however, studying the situation more deeply can reveal tragic flaws in response to brand-challenging experiences that enhance managerial wisdom. The purpose of th is to examine the backstories of a selection of relatively well-known brands that have experienced a tragedy. The objective is to inform how and why some brands survived and some did not. Doing so, may help leaders and managers of current brands avoid the miscues that lead to brand tragedies and possibly revive a brand when tragedy strikes. It is a book for those who need to improve their understanding of the vital importance of a brand for organizational success and who want to build and manage their brands to continuously improve value for customers, employees, shareholders, and the well-being of society. While there will be no one right approach or silver bullet to avert or amelior

• Publisher: World Industries Scientific Publishing Co Pte LTD
• Year: 2023
• Binding: Hardcover
• ISBN: 9789811268175
• Condition: Fine

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