Photo und Publizitat/ Photo and Advertising

by Jozsef Pecsi

$8,500 · Offered by Eric Chaim Kline Bookseller · No longer available

First edition

Berlin: Josef Singer, 1930. First edition. Softcover. Quarto. 15, 2 pp., xxxii images . Striking red, black and white photo-illustrated wrappers. French fold leaves.The scarce original edition of Jozsef Pesci's influential work on the art of advertising photography and graphic design. The book was one of the earliest works on the subject, and includes magnificently printed b/w photogravure images, bold

• Binding: Softcover

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