First North American Workshop on Historical Research in Marketing. Proceedings of a Conference Held at Michigan State University

by HOLLANDER, Stanley C. and Ronald Savitt, edited by

$125 · Offered by Between the Covers

East Lansing, Michigan: Department of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, 1983. Softcover. First edition. Edited with a preface by Stanley C. Hollander and Ronald Savitt. Small quarto. x, 181pp. Clothbacked card covers. Front cover neatly reattached (fault of the binding style) with bottom..... More

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