Marketing In Three Eras: Proceedings of the Third Conference on Historical Research in Marketing Co-sponsored by Michigan State University and the Academy of Marketing Science Held at the Kellogg Cent

Name: Marketing In Three Eras: Proceedings of the Third Conference on Historical Research in Marketing Co-sponsored by Michigan State University and the Academy of Marketing Science Held at the Kellogg Cent
Price: 150 USD
Availability: InStock
Author: NEVETT, Terence and Stanley C. Hollander, edited by

by NEVETT, Terence and Stanley C. Hollander, edited by

$150 · Offered by Between the Covers

East Lansing: Board of Trustees, Michigan State University, 1987. Softcover. First edition. Quarto. xii, 332pp. Blue printed wrappers with cloth mesh spine. Wrappers lightly age-toned and soiled, front wrapper starting to split from spine, spine cocked, else a very good copy. Uncommon in trade. More

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