Nonmarket Strategic Management by Hans Van Kranenburg (English) Hardcover Book

by Hans Van Kranenburg

$356 · Offered by eBay · No longer available

The Nile on eBay Nonmarket Strategic Management by Hans Van Kranenburg, Cosmina Lelia Voinea With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established. FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered outside the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written

• Binding: Hardcover
• ISBN: 9781138918283
• Condition: Fine

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