Public Relations in Japan: Evolution of Communication Management in a Culture of

by Public Relations

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The Nile on eBay Public Relations in Japan by Tomoki Kunieda, Junichiro Miyabe, Koichi Yamamura Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR gurus defining the Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization. Table of Contents Introduction: Culture of lifetime employment and the history of Japanese PR Chapter 1: History in Brief Chapter 2: The Democratization of Japan and the Introduction of American PR Chapter 3: Public Rel

• Binding: Hardcover
• ISBN: 9781138634763
• Condition: Fine

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