The Medici Effect: Breakthrough Insights at the Intersection of Ideas 'SIGNED

by Frans Johansson

$43 · Offered by eBay

First edition · Signed

explains how groundbreaking ideas occur when concepts from completely different industries, cultures, and disciplines intersect. Published by Harvard Business School Press, the book takes its title from the famous Medici banking family of 15th-century Florence, who triggered the Renaissance by bringing together and funding a diverse group of artists, scientists, poets, and philosophers. Core Concepts The Intersection: The physical or conceptual space where fields collide, sparking an explosion of extraordinary discoveries. Directional vs. Intersectional Ideas: Directional innovation builds upon existing concepts within a single field, while intersectional innovation combines entirely separate fields to form something completely new. Low Entry Barriers: True innovation often comes from outsiders or people with little related experience because they are not trapped by the traditional rules of that field. Key Drivers of Innovation Johansson attributes the growth of intersectional innovation to three modern driving forces: The Movement of People: Increased global mobility allows cultures to blend and collaborate. Convergence of Sciences: Seemingly distinct fields (like biology and computing) are merging. Leap in Computation: Advanced computing makes data sharing and broad cross-field applications seamless. Real-World Examples Used Biomimicry: Building architecture modeled after self-cooling termite hills, or solar panels designed around leaf structures. Scientific Insights: Charl

• Publisher: Harvard Business Review Press
• Year: 2004
• ISBN: 9781591391869
• Condition: Very Good

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