The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

by Erwan Rambourg

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The Bling Dynasty by Erwan Rambourg Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Why the luxury market s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Publisher Description Why the luxury market s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year s time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become mo

• Publisher: Wiley & Sons, Incorporated, John
• Year: 2014
• Binding: Hardcover
• ISBN: 9781118950296
• Condition: Fine

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