The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

by Alexander Jutkowitz

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The Strategic Storyteller by Alexander Jutkowitz Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today s audiences. Publisher Description The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they re not only building a reputation, they re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization s unique sources of wonder, wisdom, and delightBoost individual and collective creativityUnderstand the storytelling strategies behind some of the world s most powerful brandsUnlock the secrets of the great strategic storytellers of the pastBuild a place where your stories can live onlineDistribute stories so they have staying power and reach in the digital ageConvene audiences by going beyond demographic stereotypes and tapping into enduring human needsUnderstand how unshakable reputations are built out of stories that

• Publisher: Wiley & Sons, Incorporated, John
• Year: 2017
• Binding: Hardcover
• ISBN: 9781119345114
• Condition: Fine

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