New Consumer Marketing : Managing a Living Demand System, Hardcover by Baker,...

by Susan Baker

$54 · Offered by eBay

New Consumer Marketing : Managing a Living Demand System, Hardcover by Baker, Susan; Bass, Margrit, ISBN 0470844825, ISBN-13 9780470844823, Like New Used, Free shipping in the US Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

• Publisher: Wiley & Sons, Incorporated, John
• Year: 2003
• ISBN: 9780470844823
• Condition: Fine

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