1870 Steinway & Sons Illustrated Catalog | Original Antique Piano Sales Pamphlet

$1,450 · Offered by eBay

AJ | GILDED ORIGINAL STEINWAY SALES CATALOGUE · 1870 Illustrated Catalogue of Steinway & Sons' Pianos THOUGHTFULLY CURATED | TIMELESS AESTHETIC | ARCHIVAL TECHNIQUE Catalog Details DATE 1870 MAKER Steinway & Sons, New York PRINTED TITLE Illustrated Catalogue of Steinway & Sons' Pianos INTERNAL DATE Introduction dated New York, December 1, 1869 PRINTER S. W. Green, Printer and Stereotyper, 16 & 18 Jacob St., New York FORMAT Original sewn illustrated piano sales catalogue EXTENT Dated title page and 39 pages of illustrated and textual contents Steinway, 1870 This is Steinway selling the future of the piano in real time. More Than a Sales Catalogue Issued just 17 years after Steinway & Sons began business in New York, this richly illustrated catalogue captures the company while its identity was still being built. Steinway tells readers it had already produced 21,000 piano-fortes, then spends 39 pages showing exactly why buyers should want the next one. There are beautifully engraved Square Pianos, Parlor Grands and Large Concert Grands, international medals, testimonials, factory views and Steinway Hall. But the most compelling pages look toward what was coming next: the upright piano. The Upright Arrives In 1870, the upright was still new enough in America that Steinway felt the need to explain it. The catalogue says the form had come into use in the United States only within the preceding few years, then gives it far more than a passing mention. Steinway illustrates its Uprigh

• Year: 1870
• Condition: Good

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