The New Competition

by Philip Kotler, Liam Fahey, Somkid Jatusripitak

€16 · Offered by MW Books

First edition

1985, First Edition. Prentice-Hall, Inc. , New Jersey. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 292 pages; What theory Z didn't tell you about - marketing. Subjects: Marketing - Japan. Export marketing - Japan. Item #40671 ISBN: 0136120784

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