Winning at Mergers and Acquisitions : The Guide to Market-Focused Planning an...

by David S. Greenspan, Mark N. Clemente

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Winning at Mergers and Acquisitions : The Guide to Market-Focused Planning and Intergration, Hardcover by Clemente, Mark N.; Greenspan, David S., ISBN 047119056X, ISBN-13 9780471190561, Like New Used, Free shipping in the US A comprehensive new framework for winning at Mfrom up-front planning to postmerger integration The challenges of mergers and acquisitions can be daunting-but the opportunities and benefits they offer forward-thinking companies can be tremendous. Winning at Mergers and Acquisitions offers a critical new approach to strategic M&A based on the authors' pioneering concept of marketing due diligenceSM. Covering every stage of market-driven M&A planning and integration, this book shows how to look beyond the quick hit to focus on long-term growth rather than short-term cost-cutting. Featuring dozens of real-life case studies-including both failures and extraordinary successes-plus inside comments from leading M&A specialists, this book contains crucial guidance on: * Predeal planning-how to identify your strategic needs and pinpoint the merger candidate(s) that will help you meet them * Sizing up targets for acquisition-how to examine the essential marketing, sales, and product issues that will determine a good company "fit,".strategically and culturally * Revenue enhancement planning-how to identify ways to drive top-line growth and develop action plans to generate near- and long-term revenues * Filling the pipeline-how to prioritize and actualize the critical

• Publisher: Wiley & Sons, Incorporated, John
• Year: 1998
• ISBN: 9780471190561
• Condition: Fine

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