Innovation Generation : How to Produce Creative and Useful Scientific Ideas, ...

by Roberta B. Ness

$61 · Offered by eBay

Innovation Generation : How to Produce Creative and Useful Scientific Ideas, Hardcover by Ness, Roberta B., ISBN 0199892598, ISBN-13 9780199892594, Like New Used, Free shipping in the US "Innovation Generation presents a fascinating new approach to creative thinking. Using a system of idea-generating methods honed over her illustrious career as a physician, researcher, professor, teacher, and Dean, Roberta Ness provides all the tools needed to learn how to cast aside habitual cognitive maps called frames and draw insights from other fields. The tools focus in on developing a good scientific question: how to expand it to reveal a larger one, pull it into component parts, and turn it on its head to flip cause and effect. Readers will also learn how to change points of view and work more effectively in multidisciplinary groups. Finally, this book coaches readers on incorporating newly acquired innovation tools into the normal scientific process. In so doing, Innovation Generation is a valuable method for advancing scientific aspirations. "-- Provided by publisher.

• Publisher: Oxford University Press, Incorporated
• Year: 2012
• ISBN: 9780199892594
• Condition: Fine

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