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Proven Strategies in Competitive Intelligence : Lessons from the Trenches, Ha...

by Society of Competitive Intelligence Professionals

$54 · Offered by eBay

Proven Strategies in Competitive Intelligence : Lessons from the Trenches, Hardcover by Prescott, John E. (EDT); Miller, Stephen H. (EDT), ISBN 0471401781, ISBN-13 9780471401780, Like New Used, Free shipping in the US Competitive intelligence (CI) is the legal and ethical process of collecting, analyzing, and applying information about the capabilities, vulnerabilities, and intentions of business competitors. This compilation of articles from the Competitive Intelligence Review showcases field-proved approaches to competitive intelligence that can be applied across a number of business areas. Corporate case studies cover CI applications in sales and marketing, market research and forecasting, new product development, and teams. Prescott teaches business administration at the University of Pittsburgh. Miller is managing editor of Competitive Intelligence Review . Annotation c. Book News, Inc., Portland, OR ()

  • Publisher: Wiley & Sons, Incorporated, John
  • Year: 2001
  • ISBN: 9780471401780
  • Condition: Fine

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