Corporate Diplomacy : Building Reputations and Relationships With External St...

by Henisz, Witold J

$86 · Offered by eBay

Corporate Diplomacy : Building Reputations and Relationships With External Stakeholders, Hardcover by Henisz, Witold J., ISBN 1783530553, ISBN-13 9781783530557, Like New Used, Free shipping in the US Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting business a mix of colourful examples, practically relevant tools and considered perspectives, th hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders and shareholder value is increasingly created and protected through a strategic integration of the external stakeholder facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through su

• ISBN: 9781783530557
• Condition: Fine

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