Virtual Engagement, Like New Used, Free P&P in the UK

€46 · Offered by eBay

Virtual Engagement, ISBN 1637428588, ISBN-13 9781637428580, Like New Used, Free P&P in the UK Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets. Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. Th argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.

• ISBN: 9781637428580
• Condition: Fine

Found via Rare Books Intel, a search across rare-book dealers, auction houses and marketplaces worldwide.