Relationship Marketing in Franchising and Retailing, Paperback by Thaichon, P...

Name: Relationship Marketing in Franchising and Retailing, Paperback by Thaichon, P...
Price: 85.2 USD
Availability: InStock
Author: Thaichon, Park (EDT); Frazer, Lorelle (EDT); Weaven, Scott (EDT)

by Thaichon, Park (EDT); Frazer, Lorelle (EDT); Weaven, Scott (EDT)

$85 · Offered by eBay

Relationship Marketing in Franchising and Retailing, Paperback by Thaichon, Park (EDT); Frazer, Lorelle (EDT); Weaven, Scott (EDT), ISBN 103242799X, ISBN-13 9781032427997, Like New Used, Free shipping in the US This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

ISBN: 9781032427997
Condition: Fine

Found via Rare Books Intel, a search across rare-book dealers, auction houses and marketplaces worldwide.