Country-of-origin Effect in International Business : Strategic and Consumer P...

by Grudecka, Anna (EDT); Witek-hajduk, Marzanna K. (EDT)

$59 · Offered by eBay

Country-of-origin Effect in International Business : Strategic and Consumer Perspectives, Paperback by Grudecka, Anna (EDT); Witek-hajduk, Marzanna K. (EDT), ISBN 1032537906, ISBN-13 9781032537900, Like New Used, Free shipping in the US This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

• ISBN: 9781032537900
• Condition: Fine

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