Street-smart Advertising : How to Win the Battle of the Buzz, Paperback

by Margo Berman

£43 · Offered by eBay

Street-smart Advertising : How to Win the Battle of the Buzz, Paperback by Berman, Margo, ISBN 0742541371, ISBN-13 9780742541375, Like New Used, Free shipping in the US Walking through the advertising process from concept to execution, Berman (advertising, Florida International University) looks at the elements and principles of design, with an emphasis on the creative process. Readers are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way. Tips from conceptual thinkers at some of the most imaginative agencies in the world are included, along with b&w examples, exercises, projects, and a glossary. While written for advertising students and professors, th may also interest professionals who enjoy reading about campaigns that created a global buzz. Annotation ©2007 Book News, Inc., Portland, OR ()

• Publisher: Rowman & Littlefield Publishers, Incorporated
• Year: 2006
• ISBN: 9780742541375
• Condition: Fine

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