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Neighbor Networks : Competitive Advantage Local and Personal, Paperback

by Ronald S. Burt

$66 · Offered by eBay

Neighbor Networks : Competitive Advantage Local and Personal, Paperback by Burt, Ronald S., ISBN 0199691916, ISBN-13 9780199691913, Like New Used, Free shipping in the US There is a moral to this book, which was awarded the 2011 George R. Terry Book Award, a bit of Confucian wisdom often ignored in social network analysis: "Worry not that no one knows you, seek to be worth knowing." This advice is contrary to the usual social network emphasis on securing relations with well-connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, in fact, do go to people with well-connected colleagues. Look around your organization. The individuals doing well tend to be affiliated with well-connected colleagues. However, the advantage obvious to the naked eye is misleading. It disappears when an individual's own characteristics are held constant. Well-connected people do not have to affiliate with people who have nothing to offer. This book shows that affiliation with well-connected people adds stability but no advantage to a person's own connections. Advantage is concentrated in people who are themselves well connected. This book is a trail of argument and evidence that leads to the conclusion that individuals make a lot of their own network advantage. The social psychology of networks moves to center stage and personal responsibility emerges as a key theme. In the end, the social is affirmed, but with an emphasis on individual agency

  • Publisher: Oxford University Press, Incorporated
  • Year: 2011
  • ISBN: 9780199691913
  • Condition: Fine

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