Rejected Logo Designs 50 Cases of Ideas for Packaging and Branding Japan

by Yoshiki Uchida

$68 · Offered by eBay · No longer available

Rejected Logo Designs 50 Cases of Ideas for Packaging and Branding Japan Key Features ✔ Discover the insightful book "Rejected Logo Designs: 50 Cases of Packaging and Branding Ideas from Japan," authored by renowned art director Yoshiki Uchida. This comprehensive volume showcases approximately 50 logo projects from Uchida's recent decade of work, emphasizing the creative process behind both successful and rejected concepts. It offers valuable lessons on idea generation, visual storytelling, and the significance of "rejects" as sources of inspiration, making it an essential resource for designers, students, and anyone interested in visual branding. ✔ The book features a diverse collection of real-world examples, including packaging and logo designs for well-known brands such as Nichirei Foods, Kanro, Riken Vitamin, Fujiya, Otsuka, and many others. It not only presents final designs but also delves into the thought process and reasons why certain concepts were discarded, providing a unique perspective on creative development. Rich with playful graphics and illustrations, this book encourages readers to learn from both successes and failures, fostering a deeper understanding of meaningful logo creation. ✔Key Features: ✔ - Includes approximately 50 logo and packaging design examples ✔ - Analyzes both adopted and rejected concepts ✔ - Explores the creative process and idea development ✔ - Suitable for professional designers, students, and design enthusiasts ✔ C:Title: Rejected Log

• Publisher: Not specified
• Binding: Hardcover
• Condition: Fine

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