Typeface Design 1971 No. New Edition Japan

by Yosaburo Kuwayama

$77 · Offered by eBay · No longer available

Typeface Design 1971 No. New Edition Japan Key Features ✔ Discover the timeless insights of typeface design with the reissued edition of "Typeface Design 1971 No. New Edition Japan." Originally published in 1971, this comprehensive book by renowned designer Yosaburo Kuwayama explores the fundamentals and evolution of typeface creation beyond traditional Mincho and Gothic styles. It features a wealth of practical examples, historical context, and behind-the-scenes details from the era when modern type design was flourishing, making it an essential resource for designers, typographers, and enthusiasts alike. ✔ This edition includes detailed discussions on what constitutes a typeface, design principles, research methods for corporate typefaces, and the production process from sketches to final layouts. It also covers the application and usage of typefaces, along with sample combinations of new fonts. The book is enriched with rare archival material depicting the type creation scene of the early 1970s, providing valuable historical insights. ✔ Key features include insights into the development of corporate typefaces such as All Nippon Airways, Toshiba, and Nissan, as well as the influence of Kuwayama’s "Typo" design team and the "Group Typo." The author’s extensive career, including over 50 publications and numerous logo and typeface designs, is also highlighted. ✔ This reprint celebrates Kuwayama’s pioneering contributions to Japanese typography and type design, making it a must

• Publisher: [Publisher Name]
• Binding: Hardcover
• Condition: Fine

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