Truth Well Told : McCann-Erickson and the Pioneering of Global Advertising by...

by Stewart Alter

$130 · At auction with eBay · No longer available

"Truth Well Told: McCann-Erickson and the Pioneering of Global Advertising" by Stewart Alter is a 320-page hardcover book published in 1995. The book explores the innovative advertising strategies of McCann-Erickson, focusing on their impact in the global advertising industry. Written in English and featuring illustrations and pictures, this book is a valuable resource for those interested in the history and evolution of advertising techniques, advertising and promotion. This book and dust jacket is in very good conditions. See pictures.

• Publisher: McCann's Erickson Worldwide
• Year: 1995
• Binding: Hardcover
• Condition: Very Good

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