In-House Telemarketing: The Masterplan for Starting and Managi...

by Thomas A. Mccafferty

$55 · Offered by eBay · No longer available

Discover the essential guide to expanding your business through effective marketing and sales techniques with *In-House Telemarketing, Revised Edition* by Thomas McCafferty. This comprehensive resource provides the fundamental tools needed to establish and maintain a successful telemarketing program, making it an invaluable asset for any business looking to leverage this powerful strategy. *In-House Telemarketing* explores how telemarketing can complement and support a company's traditional marketing efforts or even offer a significant competitive advantage. The book highlights the types of marketing challenges that are "naturals" for telemarketing, helping you identify opportunities where this approach can be most effective. Over the past decade, the telemarketing industry has experienced tremendous growth, along with an expanding workforce. As success in telemarketing has led to increased competition, many businesses are developing their own in-house telemarketing centers. This book zeroes in on often overlooked but critical issues such as list selection and testing, as well as evaluating product potential for telemarketing campaigns. Key topics covered include the "seven cardinal sins" of telemarketing, strategies for how telemarketing can save your business, and an analysis of the pros and cons of using telemarketing temps. It also offers insights into motivating, training, and retaining telemarketers, along with a comparison of inbound versus outbound telemarketing. The

• Publisher: McGraw-Hill School Education Group
• Year: 1993
• Binding: Hardcover
• ISBN: 1557385297
• Condition: Good

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