Performance-driven CRM: How to Make..., Stanley A Brown

by Moosha Gulycz, Stanley A. Brown

$160 · Offered by eBay

Can't find what you're looking for? Home page About us Feedback Payment Delivery Customer Service Contact us Shop by Price $10.34 $10.35 - $12.34 $12.35 - $14.34 $14.35 - $16.34 $16.35+ Shop pages Home page Payment Delivery Customer Service About the seller Need help? Send an eBay message Newsletter Add World of Books to your favourites and receive email newsletters about special promotions! General Interest Performance-driven CRM: How to Make Your Customer Relationship Management Vision a Reality Product Details: Category: Books ISBN: 0470831618 Title: Performance-driven CRM: How to Make Your Customer Relationship Management Vision a Reality The Fast Free Shipping Author: Stanley A Brown Publisher: John Wiley and Sons Ltd Year Published: 2002 Number of Pages: 320 Book Binding: Hardback Prizes: N/A Book Condition: VERYGOOD SKU: CIN0470831618VG Item description How to tell if--and how much--CRM is working in your firm Enthusiastically adopted by many firms as the way of the future, Customer Relationship Management is now facing its toughest challenge yet: the company evaluation. Measuring what gains CRM has made for your company, if any, is sound business. And Performance--Driven CRM lets you determine how sound your investment in CRM has been, with practical tools for measuring and monitoring CRM initiatives and its impact on operations and the bottom line. Fully equipped with questionnaires, assessment tools, exercises, and action plans, the book also contains case studies a

• Publisher: Wiley & Sons, Incorporated, John
• Year: 2002
• Binding: Hardcover
• ISBN: 0470831618
• Condition: Very Good

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