Forecasting for the Pharmaceutical Industry : Models for New Product and In-m...

by Cook, Arthur G

€48 · Offered by eBay

Forecasting for the Pharmaceutical Industry : Models for New Product and In-market Forecasting and How to Use Them, Paperback by Cook, Arthur G., ISBN 1032838574, ISBN-13 9781032838571, Like New Used, Free P&P in the UK Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Arthur G. Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. Th

• ISBN: 9781032838571
• Condition: Fine

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