Jobs to Be Done Playbook : Align Your Markets, Organizations, and Strategy Ar...

by Jim Kalbach

$47 · Offered by eBay

Jobs to Be Done Playbook : Align Your Markets, Organizations, and Strategy Around Customer Needs, Paperback by Kalbach, Jim; Schrage, Michael (FRW); Tanamachi, Michael (ILT), ISBN 1933820683, ISBN-13 9781933820682, Like New Used, Free shipping in the US These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

• Publisher: Rosenfeld Media, LLC
• Year: 2020
• Binding: Paperback
• ISBN: 9781933820682
• Condition: Fine

Found via Rare Books Intel, a search across rare-book dealers, auction houses and marketplaces worldwide.