1990 JCPenney Fall Winter Wish Book Vintage Department Store Catalog

$45 · Offered by eBay

Welcome to Fall & Winter 1990, when JCPenney mailed approximately seventeen pounds of the American economy directly to your house and trusted you to take it from there. There was no search bar. No reviews. No “customers also bought.” You got a gigantic catalog, a telephone, several thousand tiny item numbers and the confidence of a civilization perfectly comfortable purchasing a $1,799 projection television from a photograph the size of a Pop-Tart. And this thing is GLORIOUSLY 1990. The televisions have wood grain. The boys are dressed like backup dancers preparing for their big break. The jeans contain enough denim to shelter a family of four. Babies are suspended in elaborate metal contraptions. And the bedrooms contain roses, ruffles, lace, seventeen decorative pillows and enough coordinating floral fabric to make the entire room disappear into one enormous botanical event. This is the actual JCPenney Fall & Winter 1990 catalog, still intact and in good vintage condition overall, with the perfectly reasonable cover, spine and edge wear earned by a giant paper brick that has been wandering around Earth for more than three decades. It has been handled. It has been stored. It has survived dial-up internet, frosted tips and several deeply questionable eras of denim. The photos show its adventures. Inside is page after page of 1990 exactly as it happened: fashion, electronics, furniture, baby gear, housewares, home décor and all the incredibly ordinary things nobody realized wo

• Year: 1990
• Condition: Good

Found via Rare Books Intel, a search across rare-book dealers, auction houses and marketplaces worldwide.