The Hidden Persuaders

by Vance Packard

$250 · Offered by Burnside Rare Books

First edition

New York: David McKay, 1957. First edition, first printing. viii, 275 pp. Green cloth with gilt spine lettering. Near Fine in Very Good dust jacket, unclipped 4.00 . Spine panel sunned, jacket rubbed along edges with a few small chips and nicks. A bestselling expose of the use of psychological techniques in advertising. Its influence has extended far beyond the book's original context-- laughably sexualized and

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