Strategy and Communication for Innovation : Integrative Perspectives on Innov...

by Julie Gould

$416 · Offered by eBay

Strategy and Communication for Innovation : Integrative Perspectives on Innovation in the Economy, Hardcover by Pfeffermann, Nicole (EDT); Gould, Julie (EDT), ISBN 3319495402, ISBN-13 9783319495408, Like New Used, Free shipping in the US This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Th is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

• Publisher: Springer International Publishing A&G
• Year: 2017
• Binding: Hardcover
• ISBN: 9783319495408
• Condition: Fine

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