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Business Success in Africa : Academic and Managerial Insights, Hardcover by V...

by Simon Züfle

$154 · Offered by eBay · No longer available

Business Success in Africa : Academic and Managerial Insights, Hardcover by Von Carlowitz, Philipp (EDT); Züfle, Simon (EDT), ISBN 3031703839, ISBN-13 9783031703836, Like New Used, Free shipping in the US This edited book combines academic and managerial insights on achieving business success in Sub-Saharan African markets. It offers a holistic view of business in Africa by addressing key elements of a business model. After a part that presents situational analyses of the business environment companies encounter in Africa, th delves into the operational analysis. Each section is introduced by a conceptual chapter written by academics to set the stage and provide an overview of the pertinent issues for the subject matter in Africa. Subsequent chapters written by managers offer in-depth insights into some of the specific issues, challenges, and actions companies engage in while doing business in Africa. The sections cover market entry forms, sales, marketing and distribution, supply chain and logistics, as well as leadership, human resources and financing. Th brings together the European and the African perspectives as operational business issues are equally relevant for all companies. The authors come from a wide range of countries, from the USA to Europe and Africa, and cover a multitude of industries. Th is appropriate for both European and African practitioners and scholars.

  • Publisher: Springer
  • Year: 2024
  • ISBN: 9783031703836
  • Condition: Fine

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