Reality in Advertising

by Rosser Reeves

$900 · Offered by Burnside Rare Books · No longer available

New York: Alfred A. Knopf, 1961. First trade edition, first printing; preceded only by the privately printed but truncated Bates edition. Near Fine with slight fading to spine cloth, in a Very Good un-printed Mylar jacket, which is lightly soiled and with a small tear at the base of the spine. In a Very Good slip cas, light soiled and lightly worn, rubbed at the points and with a ding along the front opening, gold title label

Found via Rare Books Intel, a search across rare-book dealers, auction houses and marketplaces worldwide.