Value First, Then Price : Building Value-based Pricing Strategies, Paperback ...

by Hinterhuber, Andreas (EDT); Snelgrove, Todd C. (EDT)

$67 · Offered by eBay

Value First, Then Price : Building Value-based Pricing Strategies, Paperback by Hinterhuber, Andreas (EDT); Snelgrove, Todd C. (EDT), ISBN 1032012129, ISBN-13 9781032012124, Like New Used, Free shipping in the US "Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. New cases are included throughout, which have won recognition from the Case Centre. With contributions from global industry experts this book combines cutting edge research on value quantification and val

• ISBN: 9781032012124
• Condition: Fine

Found via Rare Books Intel, a search across rare-book dealers, auction houses and marketplaces worldwide.