Innovations in Annual Giving - Robert Burdenski | 2003 | Fundraising Book - CASE

by Case

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Transform Your University Annual Fund! Innovations in Annual Giving • Robert A. Burdenski • 2003 Title: Innovations in Annual Giving: Ten Departures That Worked Author: Robert A. Burdenski Publisher: Council for Advancement and Support of Education (CASE) Year: 2003 Format: Paperback ISBN: 0-89964-378-7 Summary An indispensable blueprint for higher education advancement professionals and non-profit leaders. Author Robert A. Burdenski examines ten transformative annual giving programs across major institutions, providing actionable case studies on data mining, direct mail innovation, volunteer management, and donor retention. Table of Contents Section 1: They Created Better Appeals 1. University of Iowa: New Deliveries for Direct Mail 2. Kansas State University: A Volunteer Phonathon for the Ages 3. University of Rochester: Integrating with the Internet Section 2: They Created A Better Culture 4. Stanford University: Educating Students About Giving 5. Reed College: The Lesson of Lemmings 6. Phillips Exeter Academy: Managing Volunteers for Success 7. Carnegie Mellon University: Upgrading Leadership Donors Section 3: They Acquired Better Knowledge 8. University of Michigan: Donor Retention Through Data Mining 9. University of California, Berkeley: Learning About Alumni 10. University of Southern California: A Strategic Plan for Annual Giving Condition Report: Very Good Exterior: Clean paperback covers with minimal shelf wear and light edge rubbing. Uncreased, tight spine. Bindin

• Publisher: Council for Advancement and Support of Education
• Year: 2003
• Binding: Paperback
• ISBN: 0899643787
• Condition: Very Good

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