Building Reputational Capital: Strate..., Kevin Jackson

by Kevin T. Jackson

$60 · Offered by eBay

Can't find what you're looking for? Home page About us Feedback Payment Delivery Customer Service Contact us Shop by Price $10.34 $10.35 - $12.34 $12.35 - $14.34 $14.35 - $16.34 $16.35+ Shop pages Home page Payment Delivery Customer Service About the seller Need help? Send an eBay message Newsletter Add World of Books to your favourites and receive email newsletters about special promotions! General Interest Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line Product Details: Category: Books ISBN: 0195161386 Title: Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line The Fast Free Shipping Author: Kevin Jackson Publisher: Oxford University Press Inc Year Published: 2004 Number of Pages: 240 Book Binding: Hardback Prizes: N/A Book Condition: VERYGOOD SKU: CIN0195161386VG Item description In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often negle

• Publisher: Oxford University Press, Incorporated
• Year: 2004
• Binding: Hardcover
• ISBN: 0195161386
• Condition: Very Good

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