Neuro-Advertising : Brain-Friendly Advertising for More Success in Your Marke...

by Elke Schwarz

$79 · Offered by eBay

Neuro-Advertising : Brain-Friendly Advertising for More Success in Your Market, Paperback by Schwarz, Elke, ISBN 3658386355, ISBN-13 9783658386351, Like New Used, Free shipping in the US Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include: Facial features Body Reactions Emotions Brain activity In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the target group. Marketing agencies can benefit from this technique as well as marketers working for companies. Key figures help to compare results Typically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just that by creating metrics in the context of consumer research. In this way, individual indices of marketing effectiveness can b

• Publisher: Springer Fachmedien Wiesbaden Gmbh
• Year: 2023
• Binding: Paperback
• ISBN: 9783658386351
• Condition: Fine

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