Socialize Your Patient Engagement Strategy : How Social Media and Mobile Apps...

by Affinito, Letizia; Mack, John

€45 · Offered by eBay

Socialize Your Patient Engagement Strategy : How Social Media and Mobile Apps Can Boost Health Outcomes, Paperback by Affinito, Letizia; Mack, John, ISBN 1032837268, ISBN-13 9781032837260, Like New Used, Free P&P in the UK Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus on three priority areas for actions: Improving Health Literacy (. web sites; targeted mass campaigns), Improving Self-care (. self-management education; self-monitoring; self-treatment), Improving Patient Safety (. adherence to treatment regimens; equipping patients for safer selfcare). The authors explain the healthcare context to the communications revolution; the emerging marketing and communications techniques that enable this revolution and the core elements behind a patient-driven strategy. Drawing on the authors’ research and consulting practices, as well as on the practical experience of managers in medium-large companies worldwide, th provides a proven framework for improving the development and implementation of patient-centered communication programs in healthcare organizations. It is an engaging how-

• ISBN: 9781032837260
• Condition: Fine

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