Cult of the Luxury Brand : Inside Asia's Love Affair With Luxury, Paperback b...

by Radha Chadha, Paul Husband

$48 · Offered by eBay

Cult of the Luxury Brand : Inside Asia's Love Affair With Luxury, Paperback by Chadha, Radha; Husband, Paul, ISBN 1857886356, ISBN-13 9781857886351, Like New Used, Free shipping in the US In today's Asia, you are what you wear. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 percent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon o

• Publisher: Brealey Publishing, Nicholas
• Year: 2015
• ISBN: 9781857886351
• Condition: Fine

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