Morning Radio & Morning Radio II Tracy Johnson Alan Burns 2 Book Lot Broadcast

by Book, Alan Burns, Burns, Tracy Johnson

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BOOK LOT: • Morning Radio: A Guide to Developing On-Air Superstars - Tracy Johnson, Alan Burns. • Morning Radio II: Turning the Science into Art - Tracy Johnson A microphone is easy to come by. Giving people a reason to listen, that’s the beautiful, maddening business. These two legendary books were written for morning radio, and are considered 'Bibles' in their field. But their appeal and ability to help your show soar in popularity reaches well beyond the broadcast booth. If you host a podcast, present a YouTube channel, livestream, or build any show or social media presence around your own personality, there is much here that will work for you. Included in this two-book lot: • Morning Radio: A Guide to Developing On-Air Superstars - Tracy Johnson and Alan Burns. • Morning Radio II: Turning the Science into Art - Tracy Johnson. The first volume explores the foundations of personality: developing an identity, shaping a show, and becoming someone an audience wants to spend time with. The second book gets into the action, with ideas and examples involving storytelling, contests, promotions, gripping entertaining features, and audience engagement. The equipment has changed over the years. The human being at the other end still wants a reason to keep listening. These are your key. For podcasters and YouTube creators, these are an opportunity to explore the craft of personality broadcasting and adapt its lessons to your own format. How do you give a show character? Make a recurri

• Publisher: Books
• Binding: Paperback
• Condition: Very Good

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